WHAT IS THE BABY SAFETY ALLIANCE?
Established in 1962 as the Juvenile Products Manufacturers Association (JPMA), the organization has now evolved into the Baby Safety Alliance — a name that reflects its core mission: advancing baby safety, education, and peace of mind for families everywhere.
The Baby Safety Alliance Verification Seal means the product has been:
– Third-party tested at an independent, CPSC-accredited laboratory
– Verified to meet or exceed the most up-to-date ASTM standards, as well as federal and state safety regulations
– Reviewed annually to ensure continued compliance and product excellence across over 30 product categories